The business benefits of CRM software

Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized businesses that want to up their sales performance. It helps sales departments understand their clients, tailor their marketing efforts, and more. If your business isn’t already using CRM, here are five reasons why you should definitely give it a chance. Grows […]

Get big leads with marketing automation

Marketing automation was once a technology reserved for mega corporations and enterprise-level businesses. Fortunately, the IT industry is making business tools cheaper and more accessible all the time. Nowadays, if you’re a small business owner, you’d have to be crazy to pass up all that marketing automation has to offer. If you haven’t already implemented […]